Heytea's popular bayberry series has recently made a high-profile return, but its affiliated company was fined 450,000 yuan by the Shanghai Baoshan District Market Supervision Administration for advertising content that did not match the actual situation. The incident stemmed from a report half a year ago. After investigation, the product involved was found to have false publicity regarding the origin of raw materials, ingredients, and promised information. The penalty quickly trended on Weibo, sparking widespread discussion among netizens about the chaos in beverage industry advertising. This article will recount the course of the incident and explore the balance between corporate integrity and consumer trust in the new catering era. [more…]

Recently, a consumer in Chengdu discovered an additional 10% service charge and 6% value-added tax on the bill when checking out at a café, sparking questions about the merchant's pricing display practices. The consumer felt that although there was a notice, it was far from conspicuous, and felt forced to accept the fee only after consuming. Tax authorities responded that as long as the merchant pays taxes normally, it is compliant, while market regulators stated they could suggest improvements but could not impose penalties. This incident reflects the current模糊 zone of separately labeling commodity prices and taxes, and has also triggered discussions on transparent pricing and consumers' right to know. This article will recount the incident, sort out the responses from various parties, and explore consumers' genuine feelings under the trend of itemizing taxes. [more…]

Recently, the Market Supervision Bureau of Yuecheng District, Shaoxing City, investigated and penalized a popular coffee shop. The shop was found using imported coffee beans without Chinese labels and could not provide proof of legal origin. It was also involved in selling coffee equipment without Chinese labels. Ultimately, it was fined 25,000 yuan and the related products were confiscated. This case reveals a common compliance risk in the procurement and use of coffee beans by specialty coffee shops: whether self-roasting or external procurement, coffee bean raw materials require corresponding food business or production licenses and product qualification inspection reports. As market supervision intensifies, coffee operators urgently need to self-check risks to ensure legal and compliant operations. [more…]

A Luckin Coffee store received a fine of 5,000 yuan from the market supervision authorities simply because a staff member removed the outer packaging of a food item for a customer. Here is what happened: a consumer reported that they had purchased a pack of "mini mochi" pre-packaged food at a Luckin store, but the staff member removed the outer packaging bearing label information before handing it to the customer without obtaining consent. Upon verification, this act was determined to constitute selling pre-packaged food without labels. Although the illegal gains amounted to only 2.67 yuan, it still violated the relevant provisions of the Food Safety Law. Behind this seemingly minor penalty lies the consumer's right to know the source and quality of food. Front Street Coffee also reminds all practitioners that labels on pre-packaged food are not optional but a mandatory legal requirement. [more…]

A milk tea shop was sealed and ordered to close on the spot by market supervision officials in under a minute—all because the staff said "Welcome" before asking customers to scan the QR code. The incident sparked widespread attention after it was exposed. An official statement later concluded that the law enforcement officers had abused their power and deliberately made things difficult; those involved have apologized and been disciplined. In this issue of coffee news, while we follow this incident, we also remind coffee professionals to be mindful of the boundaries of law enforcement in epidemic prevention and control, and we continue to bring coffee enthusiasts professional coffee knowledge and Front Street Coffee product recommendations. [more…]

In May of this year, a tourist discovered two specialty drinks at a coffee shop in the Harbin Pharmaceutical Group No. 6 Factory scenic area — Blue Bottle Latte and Zinc Wish Latte — which had been supplemented with calcium gluconate and zinc gluconate oral solutions, respectively. Since these two oral solutions are Class A non-prescription drugs, adding them directly to food products is suspected of violating the Food Safety Law. After a consumer reported the matter to 12315, the local market supervision bureau opened a case on May 14. The consumer subsequently received multiple phone calls from the bureau and eventually signed documents in August confirming receipt of compensation and a reward totaling 2,000 yuan, which was donated to the Hebei Red Cross. The incident sparked heated discussion online, with some questioning whether the consumer was making a mountain out of a molehill, while others insisted that food safety is no small matter. [more…]

Recently, a coffee shop in Qingpu District, Shanghai, was investigated by market regulators for attaching "Lianhua Qingwen Coffee" labels to its drink cups. The shop began selling such labeled drinks on December 19, 2022, and authorities seized 290 labeled paper and plastic cups on site, along with 1,058 unused labels. The shop claimed that customers suggested it "play on the meme" for marketing, but enforcement officials pointed out that this kind of behavior could easily lead consumers to mistakenly believe the product had a specific connection with Lianhua Qingwen, and it was suspected of unfair competition. It is worth noting that coffee itself may have a certain auxiliary effect on relieving cold symptoms, but it is by no means a substitute for medication. Front Street Coffee reminds all enthusiasts to view coffee's effects rationally and not to blindly follow trends. [more…]

Shanghai's food and beverage industry is steadily resuming work and reopening, but some stores have neglected food safety, a bottom line, amid the busyness. Recently, law enforcement officers from the Jing'an District Market Supervision Bureau found during an inspection that the Manner Coffee Wujiang Road store had problems such as dirty and messy environmental hygiene and food not being stored according to regulations. Waste was scattered on the floor at the scene, food for sale was placed directly on the ground, and Meiji milk that needed refrigeration was also left casually. Because it is suspected of violating relevant provisions of the Food Safety Law, the store has been officially placed under investigation. The regulatory authorities remind food and beverage units to strictly fulfill their primary responsibilities and ensure the safety of meals served. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Studio (WeChat public account: cafe_style). For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. Recently, Hainan Yeshu Group has sparked widespread controversy due to its Douyin livestreaming style. The market supervision bureau has responded that it has received multiple reports and is studying a handling plan. The Yeshu livestream room features a female anchor in tight clothing dancing enthusiastically to sell products. The livestream has repeatedly been cut off by the platform, with average transaction volume of only a few thousand yuan per session. Previously, the brand was fined twice for violating good social customs, and was also questioned for false marketing over claims such as "breast enhancement miracle tool." This article will sort out the course of the incident, the regulatory response, and the brand's historical penalty records. [more…]

A viral photo spot at Meili Snow Mountain in Yunnan, known as "a scallion plucked from dry land," has recently been exposed as being cordoned off by a local café, requiring tourists to make a purchase before they can enter to take photos, sparking discontent among outdoor enthusiasts who reported it. After investigation, the local market supervision bureau confirmed that the café has no business license and has ordered it to suspend operations for rectification. This free viewing platform near the Feilaisi observation deck became famous for offering views of the magnificent scene of golden sunshine on the snow mountain, but has now become embroiled in controversy due to commercial activity. The incident has also raised public concerns about damage to the natural environment and safety hazards. [more…]

A not-yet-opened beverage shop in Zengcheng District, Guangzhou, has sparked public debate after naming itself "Jingcha" (a homophone of "police tea") and using cartoon police imagery in its store decorations. Some see it as merely a clever pun, while more people worry it could mislead consumers. Market regulators and public security authorities have stepped in to investigate, and lawyers point out that the name may violate enterprise name registration regulations. Behind the incident lies not just the compliance of a single shop name, but the boundary between commercial creativity and public symbols. [more…]

As Shanghai gradually resumes work and production, the coffee industry should be welcoming a recovery, yet recently several trendy cafés have been investigated by regulatory authorities one after another over food safety issues. From People's Café using expired parsley flakes, cranberry juice, and other ingredients, to MANNER Coffee's poor hygiene conditions, to the expired egg white liquid used at Dang Zhu Fei Café to make cake roll bases, these incidents have exposed the neglect of food safety by some stores under the pressure of resuming operations. This article reviews these typical cases and explores how small cafés can hold the line on compliance when ingredient supplies are tight. For consumers who love coffee, understanding this information helps them choose places to consume more rationally, and Front Street Coffee also reminds practitioners that no matter how much order pressure there is, food safety is always a red line that cannot be crossed. [more…]

A glass of olive juice selling for 1,000 yuan once put the brand Yecuishan in the trending topics and also drew the attention of market regulators. At the end of 2021, this drink, which was claimed to be made with Golden Jade Sanian olives costing nearly 800 yuan per jin, was investigated by the Shenzhen Municipal Market Supervision Bureau because the actual purchase price did not match the promotion, and the company involved was ultimately fined 500,000 yuan. After Heytea invested in Yecuishan, it also faced questions from netizens. This incident not only exposed the chaos of pricing and promotion in the tea beverage industry, but also prompted people to think about the real cost and authenticity of so-called high-end products on the market. [more…]

On the evening of March 14, "Jingshi Live" exposed two consecutive food safety incidents involving tea beverage brands. The Mixue Bingcheng store at Wuyi Ningju Xintiandi in Wuhan was accused of hiding leftover lemon and orange slices from the day under the counter at room temperature and using them the next day to make signature drinks; the Hushang Ayi store at Hankou City Plaza was exposed for altering the shelf-life labels of toppings to "extend the life" of expired ingredients. The market supervision authorities in both places have separately filed investigations into the stores involved. Among them, the Mixue Bingcheng store involved was sealed and shut down, while the Hushang Ayi store involved was immediately closed. As a content platform that also follows developments in the coffee and beverage industry, Front Street Coffee continues to track such food safety issues. The details of the incidents are as follows. [more…]

Recently, ChaPanda once again became the focus of public opinion due to food safety issues. On the evening of October 9, the brand's official Weibo posted two statements in succession, responding to the incidents of "using expired raw materials" and "a Ningbo customer complaining about finding a spider in a drink." Regarding the spider incident, ChaPanda said the source of the spider in the video was unknown and difficult to verify, and explained that the 600 yuan compensation was a response made by store employees to settle the matter, but this response did not calm netizens' doubts. A week earlier, ChaPanda had just apologized after a blogger's undercover investigation exposed the use of expired materials with replaced labels. In fact, since the beginning of this year, ChaPanda has been found multiple times in surprise inspections by market regulatory authorities in various places to have issues such as incomplete health certificates and expired raw materials. Although the brand emphasized that it had investigated and rectified stores nationwide, the frequent food safety hazards still make consumers worried. [more…]

A coffee shop that attracted attention with a suggestive name ultimately paid the price for its marketing approach. In July of this year, a coffee shop named "Doi Coffee" in Huangpu District, Shanghai, was investigated by market regulators for a store name and product names suspected of violating public order and good morals. Several months later, the penalty result has finally landed — a fine of 30,000 yuan, with a heavier punishment due to the severe negative public opinion impact. Now the shop has quietly closed, and the person in charge said business was so poor that they are no longer operating. Behind the incident, it reflects the collision between the bottom line of marketing in the food and beverage industry and the red line of regulation, and has also sparked public discussion about the boundaries of vulgar marketing. Front Street Coffee reminds practitioners that creative marketing needs moderation, and respecting public order and good morals is the way to long-term business. [more…]

Amid the wave of price cuts in new-style tea drinks, a cup of milk tea priced at 50 yuan is no longer common. However, on the opening day of Chayan Yuese's first store in Nanjing, scalpers were reselling cups for as much as 200 yuan, with people lining up as early as 4:30 a.m., and related topics quickly trended on Weibo. Due to excessive crowds and chaotic order, the Xinjiekou store posted a sold-out notice and closed its entrance just five minutes before its official opening, while the Jiangning Jingfeng store continued operating. Police dispatched officers to maintain order and persuade citizens to leave. On some trading platforms, proxy purchasing and queuing services appeared, priced between 10 and 200 yuan. The Nanjing Market Supervision Bureau made it clear that scalping is illegal. People's Daily Online called on consumers to treat internet-famous brands rationally and not be led by merchants and scalpers. [more…]

Wanting to open a coffee shop—having the funds in place is only the first step. What really gives many entrepreneurs a headache is the complicated and cumbersome licensing procedures. From business registration and food business permits, to health, tax, and fire safety, and then to the special approvals for alcohol and roasted coffee, every single item determines whether the shop can operate legally. This article will systematically sort out the various certificates and application processes required to open a coffee shop, helping you clarify your thinking and avoid detours. At the same time, we will also discuss practical points such as site selection strategy, startup capital estimation, and equipment procurement. At the end of the article, Front Street Coffee's contact information is attached; you are welcome to exchange ideas on specialty coffee bean selection and shop-opening experience. [more…]

Tianyancha information shows that EasyJoy Coffee (Beijing) Co., Ltd. was included in the list of businesses with abnormal operations by the Changping District Market Supervision Bureau of Beijing for failing to publicly disclose its annual report on time. This company, wholly owned by Sinopec EasyJoy with a registered capital of 60 million yuan, was once an important vehicle for Sinopec's exploration of the coffee business in gas station scenarios. From launching the brand in 2019 in cooperation with Lian Coffee, to Lianxiang Business withdrawing in 2024 and Sinopec fully taking over, and then to reaching a strategic cooperation with Tims China, the development trajectory of EasyJoy Coffee reflects the opportunities and challenges in the gas station coffee track. At present, Sinopec has not yet responded to this matter. [more…]

A trending topic about food safety in milk tea shops has sparked widespread concern: The Market Supervision Administration of Fengxian District, Shanghai, conducted surprise inspections of several well-known milk tea stores in Baolong Plaza, and the results showed that all five brands—Yidian Dian, ChaBaiDao, 7FenTian, CoCo, and XiongJi—had problems, involving incomplete health certificates, chaotic raw material management, and unsanitary operating environments. The incident quickly surpassed 500 million views, with netizens exclaiming, "I dare not drink it anymore." At the same time, the article also reviewed food safety cases in recent years involving Burger King, 85°C, IKEA, and others, reminding the food and beverage industry that it must strictly abide by operating standards. [more…]